• Meet Katie

      Katie Beckmann is an experienced marketing communications professional with expertise in digital marketing and strategy. Currently, Beckmann is the founder and Principal of Beckmann Media Group, a marketing communications firm based in Rockland County, as well as the Communicator for the Sisters of Saint Dominic of Blauvelt, New York, a community of vowed women religious and Associates committed to bringing hope and mercy to all in need through programs and advocacy.

       

      Previously, Beckmann was a Marketing Communications Specialist for IntegraMed Fertility, a healthcare-consulting firm responsible for the largest network of fertility practices in the United States. At IntegraMed, she led the setup and management of marketing initiatives, strategies, and campaigns to help support patient education, acquisition, and retention. Beckmann then spent time working in the beauty industry, as a Digital and Social Media Manager for Fisk Industries, an industry leading innovator in developing cosmetics, where she led all digital marketing efforts to drive traffic and customer acquisition.

       

      In 2015, Beckmann was selected to participate in Leadership Rockland. After the program was completed in 2016, Beckmann was elected Class Representative and in 2017, she began serving as a Board Director for Leadership Rockland.

       

      Beckmann is a 2011 graduate of St. John’s University, where she majored in Journalism. She then went on to pursue a Master’s Degree in Business Administration with a specialization in Marketing from New Jersey City University, graduating in 2013.

    • Professional Background

      To view my full resume, click here.

      Sisters of Saint Dominic of Blauvelt, New York

      The Sisters of Saint Dominic of Blauvelt, New York, are a community of vowed women religious committed to bringing hope and mercy to people in need through various programs and advocacy.

      Communicator

      Jan 2016 - Present


      My responsibilities include:

      -Managing the internal and external communications of the Congregation.
      -Developing and executing effective strategies in the areas of communications, website management, public relations and social media in a manner that is reflective of the charism of the congregation while supporting various ministries.
      -Facilitating the flow of information through electronic communications, print media, multi-media, press releases, web streaming and various forms of social media.
      -Cultivating and enhancing relationships with potential and existing donors, vowed members, associates, and vocational prospects.
      -Representing the Congregation at intercommunity gatherings regarding communications.
      -Establishing, fostering and managing relationships with media and other publicity outlets.
      -Creating and distributing press releases, announcements and other articles of interest to the media and networks.
      -Overseeing web design, development, and management of Congregational website, Facebook page, and other electronic media.
      -Assisting leadership and staff in event planning and execution.
      -Operating, maintaining and preparing multi-media equipment for Congregational and public events.

       

      Beckmann Media Group

      Beckmann Media Group is a firm based in Rockland County, New York and is dedicated to helping all organizations and individuals improve their marketing and customer experience at affordable prices.

      Founder and Principal

      Jan 2013 - Present

       

      As any Small Business Owner knows, no two days are ever the same.

       

      My responsibilities as Founder and Principal include:

       

      -Brand Strategy Development and Assistance

      -Social Media Page Creation and Management

      -Social Media Marketing Strategy Development and Assistance

      -Blog Creation and Management

      -Website Creation and Management

      -Content Creation and Management

      -Newsletter Creation

      -Press Release Creation

      -Public Relations Assistance

      -Flyer, Advertisement, Direct Mail, and Poster Design

      -Infographic Design

      -Banner Ad Design

      -E-Mail Marketing Creation, Strategy Development, and Management

      -Event Planning Assistance

      -Reputation Management

      -Search Engine Optimization Review and Strategy Development

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